M-Photo Ltd., a privately held company, established in early 2003, develops and sells Production floor management systems for Professional photolabs and print shops using digital printing technology, with the prime emphasis to allow the next generation of digital photography: value added prints, with a focus on photo books.
The backend system is sold as a one-time license fee and can be installed on any PC(s) with XP/Vista/Windows 2003/2008 server or Win 7, 32 or 64 bit OS). Customers can create their own contents (product types, graphics) using M-Photo special editors, and include them in the front end tools they create. Orders received at the backend can be loaded automatically, and then, the images included in the order can be color corrected independently of their appearance in the page composition, using M-Photo’s color correction tool (similar to Photoshop quality but able to correct multiple images simultaneously) or via M-Photo’s integration framework with External auto enhancement tools like Perfectly clear lab software or Indigo’s (HIPES). Thereafter, the system renders the final pages and send them to a large variety of output devices (photo printers, inject printers and Digital printers) as JPEG/TIFF files or as PDF files placed at the DFE’s hot folder/virtual printer. M-Photo can also send output to the various DFE controllers (Xerox DocUSP, EFI, Creo or Indigo’s HP SmartStream Production Pro Print Server) using the respective JDF protocol.
The front end tools include: Order maker (for regular print orders offered by photolabs), Order maker Pro (for school/sports photography, including variable data) and Album Maker (Runs on PC/Windows and MAC/MAC OS, targeted for the consumer market segment and the pro photographers), for the creation of photobooks, photo albums, calendars, greeting cards, posters, and more.
The front end tools could be created in multiple versions, and accordingly could be distributed by corresponding business affiliates. Each version can be unique in look, product types, offering price and graphics content, as well as different in administration (integrated with a different on-line payment system, etc.).
The M-Photo product line has already been adapted to over 25 languages. The product is sold world-wide directly or via distributors. Currently, M-Photo sold over 250 systems to customers located in 30 countries in North America, South America, Europe, Middle East and Africa, South Asia and the Asia Pacific.
